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Kevin Butler (portrayed by actor Jerry Lambert) was a marketing character used by Sony Computer Entertainment America as part of their ''It Only Does Everything'' (2009–11) and ''Long Live Play'' (2011) advertising campaigns for the PlayStation 3 in North America. He starred as the Vice President of various fictitious departments within the PlayStation division of Sony, responding to "Dear PlayStation" queries. Due to the positive reception of the commercials, Sony extended them throughout the remainder of 2010 as well as into 2011. The character was created by Deutsch/LA, the advertising agency responsible for the campaign. Deutsch/LA also manages Kevin Butler's Twitter account and wrote his E3 2010 speech. Creative Circus graduates Will Lindberg and Mark Adler are responsible for creating the "Hall of Play" Facebook application to induct PlayStation gamers into the Hall of Play by Kevin Butler. ==Appearances== Kevin Butler first appeared in a 2009 ad for ''MLB 09: The Show'' called "Dustin vs. PlayStation" where he, the "Director of Game Accuracy", was debating the in-game abilities of Dustin Pedroia, 2008 AL MVP. He then appeared in another ad for the game called "Joe the Fan" discussing Pedroia's abilities with a fan named Joe Biancanellio, a Baseball Connoisseur.〔(【引用サイトリンク】title=PlayStation thinks Dustin Pedroia is a Hack )〕 These are the only two commercials not part of the ''It Only Does Everything'' campaign and featured the original model PS3 due to these two commercials being made before the slim model was released. The original PS3 model can also be seen in Kevin Butler's "Artist Spotlight" for ''ModNation Racers''. The first commercial in the ''It Only Does Everything'' campaign began with the price drop and rebranding of the PS3 where the "Director of Rumor Confirmation", Kevin Butler, responded to a call in regards to a rumor about the PS3 price drop. Kevin Butler has since appeared in many additional commercials.〔 On June 15, 2010, he made a live appearance at Sony's E3 press conference promoting the PlayStation Move and gaming in general. He revealed on his Twitter account that he has a college degree in M.B.A., Master of Being Awesome. In the "What Are You Waiting For?" commercial, it is shown that Kevin Butler has his own RV called "The PlayStation VP-ehicle" and he put the PlayStation Move to the ultimate test by spending 90 days in the Maguire family's house.〔 For the 2009 holiday season, Kevin Butler teamed up with Best Buy employee Nick DeVita from New York to promote a PS3 Best Buy bundle. They have since teamed up to promote PS3 Best Buy bundles for the consequent holiday seasons in 2010 and 2011. On August 26, 2011, Butler told his Twitter followers "KB's off to be PRESIDENT of my uncle's new upstart company" which was later revealed to be fictional "Economy Flooring". This led to the launch of a new marketing campaign, ''Long Live Play'', to succeed the ''It Only Does Everything'' marketing campaign. The first commercial in the ''Long Live Play'' campaign began with Butler as ''President, Economic Flooring'', until he receives a call from Jack Tretton, President of Sony Computer Entertainment America, to return to PlayStation.〔 On October 27, 2011 (until Thanksgiving 2011), as part of the ''Long Live Play'' campaign, Kevin Butler opened the "Hall of Play" inducting PlayStation gamers into the Hall of Play through Facebook. As part of a DLC pack for ''LittleBigPlanet Karting'', players who pre-order the game will receive a Kevin Butler Sackboy Costume and Executive Golf Cart. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Kevin Butler (character)」の詳細全文を読む スポンサード リンク
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